Its not “What will they think of next?”
It is “What will they create next?”
And the answer is these glasses.
Its not “What will they think of next?”
It is “What will they create next?”
And the answer is these glasses.
HERE WE GO!
And the crowd goes wild!
If you haven’t seen it yet, go check out your pages on facebook. You’ll be able to see what the new Timeline layout will look like. And it looks great for brands!
UPDATE: If you set up a page today, the set up is the new look! WHOOT!
image: Fuel Multimedia
Make sure you pick up the current 904 Magazine at your favorite newstand (they still have those right?). There is an article we wrote about QR codes and their oft-debated marketing value. It is a worthy read but I’ll sum up my thoughts:
They are an excellent tool for bridging offline activities to a specific online destination.
Others May disagree, like in this article from Mashable. It seems like QR are a lot like Groupon, with lots of people using them but nearly all of the articles or columns about them are negative. In the Mashable article above, the author points to MVS (mobile video search) as a QR killer and list safety concerns about QR that are totally inherent in MVS and HYPERLINKS as well.
Let us know how you use QR or give us a ring if you’d like us to suggest how it can work for you.
This is really interesting. Simple, easy to use, and run by the all powerful Google. . We’ve got a lot of F&B clients that this could work really well with. If you’ve got experience with Punchd, Let us know!
If they could just get some talent for this program…
Our latest webisode is about Groupon, the famous public company that every one seems to love except the media and retailers who it didn’t work for. I’ve broken down some things I know about Groupon. Their policies change often, ask Groupon themselves for specifics. I think Groupon and daily deals can be very good for small business. But it is tricky. Perhaps this info will help untrickify it. Thanks for watching and feel free to share.
Your personal social media channels can be the best way to move the business football down the field. At Social Effects we often get asked about how much we should involve our personal social sphere with our business social activities. While it differs for each individual, the above video may help you sort it out.
Infographic from Wired
Social Effects, a year in review.
2011, now long gone, was a breathtaking year for social media. And quite a huge year for our social media arm here at Keymer.
Our clients, with whom we’ve helped with Social Effects, have built a large community of fans. Our Social Effects clients’ Facebook audience alone is at 46,834 and growing every day!
While that is impressive, don’t ever forget, its the quality not the quantity. That rings so true for 2011. We have learned so much and have plowed this knowledge into our Social Effects consulting that one might not recognize our training model from the beginning of last year to now.
It is important to note our focus hasn’t changed a bit:
One might ask, why has the consulting evolved? There are two main reasons. Firstly, the landscape is ever-changing. New tools and roadblocks pop up daily. Secondly, the way in which our brands communicate and who is communicating has shifted a great deal. For example, when we started Social Effects we created a streamlined boxed-like consulting process that didn’t differ a great deal during the discovery process. All of our clients answers were different, of course, but we have learned that our questions needed to change, from client to client. Much of this was understandable and had to do with the maturity level of the client and their appointed social staff.
Another significant improvement that we’ve created is that instead of just training and being available via email and phone, is that we are constantly arranging meet-ups where we physically show clients how to improve their communications via social. Because a great deal of our Social Effects clients are owners and managers, we found that they rarely make time to do the things they know they should. Including staying up-to-date on their social media. To battle anxiety about staying tuned into their social we have also developed a “social media diet” for our clients that help them arrange in advance, just minutes of their day, to create more purple dots that will help them find social success.
Another, and I would have never guessed we’d be doing this, is that we will occasionally write for our clients on their respective walls and blogs. While this increases our involvement and thusly slightly increases our Social Effects pricing, there is no question that we’ve moved the dial by watching closely and communicating cleverly for our clients when they don’t have time to or when a burning questions must be answered immediately.
While in 2011 we saw Social Effects significantly evolve, we predict 2012 will transform this consulting even more. More and more, we are using our social media knowledge to assist our traditional public relations and public affairs clientele. We see that trend increasing as well as an increase of traditional public relations work generated from our noteworthy Social Effects client roster.
Stay tuned to this space for exciting news about Social Effects initiatives we’ll debut in the coming days.
If you’d like to hear more about how Social Effects can work for your brand, Give Tony Allegretti a shout and we’ll be happy to show you how leveraging this powerful medium can lead to real world results.
UPDATED. This is still Social Media Secret 001. My buddies over at VidBridge just cleaned it up a bit. Still one take Tony as you can, umm see. I’m not sure if this will be an ongoing effort. It certainly is a first effort. I’ll work on the look and feel and content. Way too many folks don’t know this secret. I think those folks will be glad they watched.
Who is getting antsy about Facebook debuting Timeline to everyone? We are too!
With everything in social media happening so fast, and despite more than a million developers with a new Timeline, this rollout seems to be taking forever!
I’ve made my own at /theurbancore, and I really like seeing others. But if you don’t go through the trouble of building one, you won’t get the pretty.
The new word is January. Here is the how-to TC posted back in September, if you want the new and pretty NOW.
